Harry Styles tops the Gig Trip Value ranking, but Take That spread the value further
Unsurprisingly, the biggest artists create the biggest travel moments.
When fans see Harry Styles, Bruno Mars, Ariana Grande, The Weeknd, My Chemical Romance or Bon Jovi announce UK dates, many do not just buy a ticket. They book a train. Find a hotel. Make dinner plans. Meet friends. They turn the gig into a proper break.
Our findings show that Harry Styles comes out on top, with his Wembley Stadium run estimated to generate around £132.3m in Gig Trip Value. Take That follow with around £91.2m, while The Weeknd, Bruno Mars and My Chemical Romance complete the top five.
But the ranking also shows an important split. Harry Styles, Bruno Mars and Ariana Grande are currently London-only in the model, while Take That are taking their 2026 tour across Southampton, Coventry, Sunderland, Glasgow, Cardiff, Manchester and London.
This means Take That is not just generating one of the highest overall values. The group is also helping to spread that city-break value around Britain.
Top 10 Artists by Estimated Gig Trip Value
| Rank | Artist | Estimated Gig Trip Value | Regional Gig Trip Value | Distribution Note |
|---|---|---|---|---|
| 1 | Harry Styles | £132.3m | £0 | London-only |
| 2 | Take That | £91.2m | £61.8m | Nationally distributed |
| 3 | The Weeknd | £68.0m | £12.9m | Highly London-centric |
| 4 | Bruno Mars | £66.2m | £0 | London-only |
| 5 | My Chemical Romance | £43.1m | £10.0m | Highly London-centric |
| 6 | Bon Jovi | £40.2m | £7.2m | Highly London-centric |
| 7 | Zach Bryan | £37.2m | £21.8m | Nationally distributed |
| 8 | Luke Combs | £36.4m | £14.3m | London-centric |
| 9 | Metallica | £32.7m | £13.1m | London-centric |
| 10 | Ariana Grande | £24.5m | £0 | London-only |
The top 10 shows the scale of the opportunity.
Harry Styles, Bruno Mars and Ariana Grande demonstrate how powerful a London-only run can be, while Take That and Zach Bryan show how major artists can spread Gig Trip Value across more of Britain.
Related Research
About Superbreak
Superbreak helps travellers discover and book experiences, short breaks and city getaways across the UK.
The Gig Trip Value 2026 research estimates the direct non-ticket visitor spending generated by major UK concert tours using publicly available tour information, venue-capacity data and tourism-spending benchmarks.
FAQs
Who generated the highest Gig Trip Value?
Harry Styles ranked first with an estimated £132.3m in Gig Trip Value.
Why is Take That highlighted in the research?
Take That generated one of the highest overall values and is also helping to spread city-break value around Britain.
Does Gig Trip Value include ticket sales?
No. Gig Trip Value focuses on direct non-ticket visitor spending.
Explore the Full Gig Trip Value 2026 Research
View the full rankings, artist data, city breakdowns and key findings from Superbreak's Gig Trip Value 2026 analysis.