Take That, The Script and James Arthur are fuelling UK-wide city breaks
Some artists are already spreading the gig-trip effect well beyond London.
Take That currently stand out as one of the strongest examples, with dates across Southampton, Coventry, Sunderland, Glasgow, Cardiff, Manchester and London.
The Script also reach a wide set of cities, including Belfast, Newcastle, Birmingham, Manchester, Nottingham, Leeds, Aberdeen, Glasgow, Sheffield, Bournemouth, Cardiff, Liverpool and London.
James Arthur, Paul Heaton, Culture Club, Manic Street Preachers & Suede, Korn, Def Leppard and Deftones also help show what a more nationally distributed tour can look like.
These are the tours turning more places into city break destinations. They give fans a reason to book rooms in Manchester, Glasgow, Cardiff, Birmingham, Liverpool, Leeds, Newcastle, Nottingham and beyond.
Most Nationally Distributed Tours
| Rank | Artist | UK Cities Captured | Regional Gig Trip Value | Regional Share |
|---|---|---|---|---|
| 1 | The Script | 13 | £16.2m | 86.9% |
| 2 | James Arthur | 12 | £14.8m | 85.8% |
| 3 | Paul Heaton | 10 | £12.5m | 83.6% |
| 4 | Culture Club | 9 | £11.4m | 82.3% |
| 5 | Manic Street Preachers & Suede | 8 | £10.6m | 81.2% |
| 6 | Take That | 7 | £61.8m | 67.8% |
| 7 | Zach Bryan | 4 | £21.8m | 58.6% |
| 8 | J. Cole | 5 | £9.1m | 55.2% |
| 9 | Def Leppard | 5 | £6.9m | 73.8% |
| 10 | Korn | 5 | £6.6m | 72.9% |
The most nationally distributed tours are not always the biggest overall.
But they are arguably providing the broadest boost to Britain’s city break economy. A tour that stops in Manchester, Glasgow, Cardiff, Birmingham, Liverpool, Leeds or Newcastle gives more fans the chance to turn a gig into a trip and gives more cities a share of the spend.
Related Research
About Superbreak
Superbreak helps travellers discover and book experiences, short breaks and city getaways across the UK.
The Gig Trip Value 2026 research estimates the direct non-ticket visitor spending generated by major UK concert tours using publicly available tour information, venue-capacity data and tourism-spending benchmarks.
FAQs
Which tour captured the most UK cities?
The Script captured the most UK cities in this ranking, with 13 UK cities.
Which artist has the highest Regional Gig Trip Value in this table?
Take That has the highest Regional Gig Trip Value in this table, with £61.8m.
What does Regional Gig Trip Value mean?
Regional Gig Trip Value refers to estimated Gig Trip Value generated outside Greater London.
Explore the Full Gig Trip Value 2026 Research
View the full rankings, artist data, city breakdowns and key findings from Superbreak’s Gig Trip Value 2026 analysis.