Gig Trip Value 2026
We analysed 196 major UK shows across 36 artists to estimate how much direct non-ticket spending they generate for cities across Britain.
How to Read This Research
Gig Trip Value is Superbreak's estimate of the direct non-ticket visitor spend created by major concert audiences. This includes accommodation, travel, food and drink, local transport or parking, merchandise, pre- and post-show spending and next-day tourism activity for overnight visitors.
Ticket sales are not included. Figures are modelled estimates, so they should be read as indicative visitor-spend figures rather than audited economic-impact numbers.
Key Findings
- Harry Styles ranks first by estimated Gig Trip Value, with £132.3m generated from eligible UK dates analysed.
- Take That has the highest Regional Gig Trip Value, with £61.8m generated beyond Greater London.
- The model estimates around £825m in direct non-ticket Gig Trip Value from eligible 2026 UK concerts analysed.
- Around £300m of the modelled value is generated outside Greater London.
- London ranks first by total Gig Trip Value, while Manchester is the strongest-performing city outside London.
- One additional regional stadium date by a major artist could unlock millions in extra Gig Trip Value for host cities.
Rankings and Tables
Top Artists
| Rank | Artist | Overall Gig Trip Value | UK Cities | Estimated Room Nights |
|---|---|---|---|---|
| 1 | Harry Styles | £132.3m | 1 | 72,900 |
| 2 | Take That | £91.2m | 7 | 56,437 |
| 3 | The Weeknd | £68.0m | 2 | 38,673 |
| 4 | Bruno Mars | £66.2m | 1 | 36,450 |
| 5 | My Chemical Romance | £43.1m | 3 | 24,705 |
| 6 | Bon Jovi | £40.2m | 2 | 22,757 |
| 7 | Zach Bryan | £37.2m | 4 | 22,534 |
| 8 | Luke Combs | £36.4m | 2 | 21,214 |
| 9 | Metallica | £32.7m | 3 | 19,300 |
| 10 | Ariana Grande | £24.5m | 1 | 13,500 |
Harry Styles tops the Gig Trip Value rankings, generating an estimated £132.3m in direct non-ticket visitor spending from eligible UK dates analysed. Take That ranks second overall but stands out for generating the highest Regional Gig Trip Value among the artists included.
The rankings show two different touring patterns. Some artists concentrate demand through major London runs, while others spread visitor spending across multiple UK cities.
Top Cities
| Rank | City | Overall Gig Trip Value | No. of Artists | Estimated Room Nights |
|---|---|---|---|---|
| 1 | London | £524.8m | 32 | 289,065 |
| 2 | Manchester | £78.6m | 20 | 50,716 |
| 3 | Glasgow | £44.3m | 18 | 28,768 |
| 4 | Edinburgh | £32.4m | 4 | 20,491 |
| 5 | Liverpool | £31.1m | 8 | 20,182 |
| 6 | Cardiff | £23.3m | 11 | 15,043 |
| 7 | Birmingham | £21.3m | 13 | 13,841 |
| 8 | Coventry | £12.3m | 1 | 8,100 |
| 9 | Belfast | £10.6m | 3 | 6,885 |
| 10 | Leeds | £9.8m | 7 | 6,379 |
| 11 | Sheffield | £6.9m | 5 | 4,556 |
| 12 | Newcastle | £6.8m | 6 | 4,455 |
| 13 | Southampton | £6.7m | 1 | 4,372 |
| 14 | Nottingham | £5.1m | 5 | 3,375 |
| 15 | Sunderland | £5.0m | 1 | 3,308 |
| 16 | Bournemouth | £3.1m | 3 | 2,025 |
| 17 | Aberdeen | £3.1m | 2 | 2,025 |
London dominates the city rankings, accounting for the largest share of Gig Trip Value generated by the eligible tours included in the study. Manchester ranks as the strongest-performing city outside the capital, followed by Glasgow and Edinburgh.
The findings show how major concerts can influence spending across accommodation, transport, food and drink, and other tourism-related activity in cities throughout Britain.
Most Nationally Distributed Tours
| Rank | Artist | UK Tour Dates | Regional Gig Trip Value | Outside London Share | Estimated Room Nights |
|---|---|---|---|---|---|
| 1 | The Script | 13 | £16.2m | 86.9% | 11,887 |
| 2 | James Arthur | 12 | £14.8m | 85.8% | 10,968 |
| 3 | Paul Heaton | 10 | £12.5m | 83.6% | 9,457 |
| 4 | Culture Club | 9 | £11.4m | 82.3% | 8,748 |
| 5 | Manic Street Preachers & Suede | 8 | £10.6m | 81.2% | 8,242 |
| 6 | Take That | 7 | £61.8m | 67.8% | 56,437 |
| 7 | Barry Manilow | 6 | £6.4m | 72.5% | 5,542 |
| 8 | J. Cole | 5 | £9.1m | 55.2% | 9,929 |
| 9 | Def Leppard | 5 | £6.9m | 73.8% | 5,846 |
| 10 | Korn | 5 | £6.6m | 72.9% | 5,623 |
The most nationally distributed tours are not always the highest-ranking by overall Gig Trip Value, but they spread visitor spending across a wider range of destinations. Cities including Manchester, Glasgow, Cardiff, Liverpool, Leeds and Newcastle all benefit when artists perform beyond London.
Most London-Centric Tours
| Rank | Artist | Overall Gig Trip Value | London Dates | UK Tour Dates | London Share | Estimated Room Nights |
|---|---|---|---|---|---|---|
| 1 | Harry Styles | £132.3m | 12 | 1 | 100.0% | 72,900 |
| 2 | Bruno Mars | £66.2m | 6 | 1 | 100.0% | 36,450 |
| 3 | Ariana Grande | £24.5m | 10 | 1 | 100.0% | 13,500 |
| 4 | BTS | £15.4m | 2 | 1 | 100.0% | 8,485 |
| 5 | Bad Bunny | £15.4m | 2 | 1 | 100.0% | 8,485 |
| 6 | Gorillaz | £7.7m | 1 | 1 | 100.0% | 4,242 |
| 7 | Summer Walker | £4.9m | 2 | 1 | 100.0% | 2,700 |
| 8 | Bon Jovi | £40.2m | 3 | 2 | 82.2% | 22,757 |
| 9 | The Weeknd | £68.0m | 5 | 2 | 81.1% | 38,673 |
| 10 | My Chemical Romance | £43.1m | 3 | 3 | 76.8% | 24,705 |
The London-centric ranking highlights how concentrated parts of the UK's live-music economy remain. Multi-night runs at Wembley Stadium and The O2 can generate significant Gig Trip Value within a single destination, particularly when artists perform exclusively in the capital.
Explore by Artist
Browse all 36 artists included in the model. Each card uses the same fields so the figures are easy to compare.
Artists A-F
Anastacia
Gig Trip Value: £2.3m
Regional Gig Trip Value: £0.8m
UK Cities: 2
London Dates: 1
Dates Outside London: 1
Estimated Room Nights: 1,350
Cities Captured: Cardiff, London
Ariana Grande
Gig Trip Value: £24.5m
Regional Gig Trip Value: £0
UK Cities: 1
London Dates: 10
Dates Outside London: 0
Estimated Room Nights: 13,500
Cities Captured: London
Bad Bunny
Gig Trip Value: £15.4m
Regional Gig Trip Value: £0
UK Cities: 1
London Dates: 2
Dates Outside London: 0
Estimated Room Nights: 8,485
Cities Captured: London
Barry Manilow
Gig Trip Value: £8.9m
Regional Gig Trip Value: £6.4m
UK Cities: 6
London Dates: 1
Dates Outside London: 5
Estimated Room Nights: 5,542
Cities Captured: Birmingham, Cardiff, Glasgow, Leeds, Liverpool, London
Bon Jovi
Gig Trip Value: £40.2m
Regional Gig Trip Value: £7.2m
UK Cities: 2
London Dates: 3
Dates Outside London: 1
Estimated Room Nights: 22,757
Cities Captured: Edinburgh, London
Bruno Mars
Gig Trip Value: £66.2m
Regional Gig Trip Value: £0
UK Cities: 1
London Dates: 6
Dates Outside London: 0
Estimated Room Nights: 36,450
Cities Captured: London
BTS
Gig Trip Value: £15.4m
Regional Gig Trip Value: £0
UK Cities: 1
London Dates: 2
Dates Outside London: 0
Estimated Room Nights: 8,485
Cities Captured: London
Culture Club
Gig Trip Value: £13.8m
Regional Gig Trip Value: £11.4m
UK Cities: 9
London Dates: 1
Dates Outside London: 8
Estimated Room Nights: 8,748
Cities Captured: Birmingham, Cardiff, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Sheffield
Deep Purple
Gig Trip Value: £6.7m
Regional Gig Trip Value: £6.7m
UK Cities: 4
London Dates: 0
Dates Outside London: 4
Estimated Room Nights: 4,319
Cities Captured: Birmingham, Glasgow, Manchester, Newcastle
Def Leppard
Gig Trip Value: £9.4m
Regional Gig Trip Value: £6.9m
UK Cities: 5
London Dates: 1
Dates Outside London: 4
Estimated Room Nights: 5,846
Cities Captured: Birmingham, Glasgow, London, Manchester, Sheffield
Deftones
Gig Trip Value: £8.8m
Regional Gig Trip Value: £6.4m
UK Cities: 5
London Dates: 1
Dates Outside London: 4
Estimated Room Nights: 5,466
Cities Captured: Birmingham, Cardiff, Glasgow, London, Manchester
Doja Cat
Gig Trip Value: £8.0m
Regional Gig Trip Value: £5.6m
UK Cities: 4
London Dates: 1
Dates Outside London: 3
Estimated Room Nights: 4,968
Cities Captured: Birmingham, Glasgow, London, Manchester
Florence + The Machine
Gig Trip Value: £3.7m
Regional Gig Trip Value: £3.7m
UK Cities: 1
London Dates: 0
Dates Outside London: 1
Estimated Room Nights: 2,362
Cities Captured: Edinburgh
Foo Fighters
Gig Trip Value: £12.7m
Regional Gig Trip Value: £12.7m
UK Cities: 1
London Dates: 0
Dates Outside London: 2
Estimated Room Nights: 8,235
Cities Captured: Liverpool
Artists G-M
Good Charlotte
Gig Trip Value: £4.9m
Regional Gig Trip Value: £2.5m
UK Cities: 2
London Dates: 1
Dates Outside London: 1
Estimated Room Nights: 2,936
Cities Captured: London, Manchester
Gorillaz
Gig Trip Value: £7.7m
Regional Gig Trip Value: £0
UK Cities: 1
London Dates: 1
Dates Outside London: 0
Estimated Room Nights: 4,242
Cities Captured: London
Harry Styles
Gig Trip Value: £132.3m
Regional Gig Trip Value: £0
UK Cities: 1
London Dates: 12
Dates Outside London: 0
Estimated Room Nights: 72,900
Cities Captured: London
Hilary Duff
Gig Trip Value: £9.6m
Regional Gig Trip Value: £4.7m
UK Cities: 4
London Dates: 2
Dates Outside London: 3
Estimated Room Nights: 5,724
Cities Captured: Cardiff, Glasgow, London, Manchester
J. Cole
Gig Trip Value: £16.4m
Regional Gig Trip Value: £9.1m
UK Cities: 5
London Dates: 3
Dates Outside London: 5
Estimated Room Nights: 9,929
Cities Captured: Birmingham, Glasgow, London, Manchester, Nottingham
James Arthur
Gig Trip Value: £17.2m
Regional Gig Trip Value: £14.8m
UK Cities: 12
London Dates: 1
Dates Outside London: 11
Estimated Room Nights: 10,968
Cities Captured: Aberdeen, Belfast, Birmingham, Bournemouth, Cardiff, Glasgow, Liverpool, London, Manchester, Newcastle, Nottingham, Sheffield
Jessie Ware
Gig Trip Value: £6.4m
Regional Gig Trip Value: £3.9m
UK Cities: 3
London Dates: 1
Dates Outside London: 2
Estimated Room Nights: 3,902
Cities Captured: Glasgow, London, Manchester
Joji
Gig Trip Value: £4.9m
Regional Gig Trip Value: £2.5m
UK Cities: 2
London Dates: 1
Dates Outside London: 1
Estimated Room Nights: 2,936
Cities Captured: London, Manchester
KAYTRANADA
Gig Trip Value: £6.5m
Regional Gig Trip Value: £4.1m
UK Cities: 3
London Dates: 1
Dates Outside London: 2
Estimated Room Nights: 4,003
Cities Captured: Birmingham, London, Manchester
Kings of Leon
Gig Trip Value: £7.5m
Regional Gig Trip Value: £7.5m
UK Cities: 3
London Dates: 0
Dates Outside London: 3
Estimated Room Nights: 4,860
Cities Captured: Glasgow, Leeds, Manchester
Korn
Gig Trip Value: £9.0m
Regional Gig Trip Value: £6.6m
UK Cities: 5
London Dates: 1
Dates Outside London: 4
Estimated Room Nights: 5,623
Cities Captured: Birmingham, Leeds, London, Manchester, Newcastle
Luke Combs
Gig Trip Value: £36.4m
Regional Gig Trip Value: £14.3m
UK Cities: 2
London Dates: 2
Dates Outside London: 2
Estimated Room Nights: 21,214
Cities Captured: Edinburgh, London
Manic Street Preachers & Suede
Gig Trip Value: £13.1m
Regional Gig Trip Value: £10.6m
UK Cities: 8
London Dates: 1
Dates Outside London: 8
Estimated Room Nights: 8,242
Cities Captured: Birmingham, Bournemouth, Cardiff, Glasgow, Leeds, London, Manchester, Nottingham
Metallica
Gig Trip Value: £32.7m
Regional Gig Trip Value: £13.1m
UK Cities: 3
London Dates: 2
Dates Outside London: 2
Estimated Room Nights: 19,300
Cities Captured: Cardiff, Glasgow, London
My Chemical Romance
Gig Trip Value: £43.1m
Regional Gig Trip Value: £10.0m
UK Cities: 3
London Dates: 3
Dates Outside London: 2
Estimated Room Nights: 24,705
Cities Captured: Glasgow, Liverpool, London
Artists N-Z
Paul Heaton
Gig Trip Value: £14.9m
Regional Gig Trip Value: £12.5m
UK Cities: 10
London Dates: 1
Dates Outside London: 9
Estimated Room Nights: 9,457
Cities Captured: Birmingham, Cardiff, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Sheffield
Robyn
Gig Trip Value: £6.4m
Regional Gig Trip Value: £3.9m
UK Cities: 3
London Dates: 1
Dates Outside London: 2
Estimated Room Nights: 3,902
Cities Captured: Glasgow, London, Manchester
Summer Walker
Gig Trip Value: £4.9m
Regional Gig Trip Value: £0
UK Cities: 1
London Dates: 2
Dates Outside London: 0
Estimated Room Nights: 2,700
Cities Captured: London
Take That
Gig Trip Value: £91.2m
Regional Gig Trip Value: £61.8m
UK Cities: 7
London Dates: 3
Dates Outside London: 12
Estimated Room Nights: 56,437
Cities Captured: Cardiff, Coventry, Glasgow, London, Manchester, Southampton, Sunderland
The Script
Gig Trip Value: £18.6m
Regional Gig Trip Value: £16.2m
UK Cities: 13
London Dates: 1
Dates Outside London: 12
Estimated Room Nights: 11,887
Cities Captured: Aberdeen, Belfast, Birmingham, Bournemouth, Cardiff, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Sheffield
The Weeknd
Gig Trip Value: £68.0m
Regional Gig Trip Value: £12.9m
UK Cities: 2
London Dates: 5
Dates Outside London: 2
Estimated Room Nights: 38,673
Cities Captured: London, Manchester
Zach Bryan
Gig Trip Value: £37.2m
Regional Gig Trip Value: £21.8m
UK Cities: 4
London Dates: 2
Dates Outside London: 4
Estimated Room Nights: 22,534
Cities Captured: Belfast, Edinburgh, Liverpool, London
Explore by City
Browse the captured cities included in the final city view. Cities are listed alphabetically to make them easier to find.
Cities A-F
Aberdeen
Gig Trip Value: £3.1m
No. of Artists: 2
Estimated Room Nights: 2,025
Leading Artists: The Script, James Arthur
Belfast
Gig Trip Value: £10.6m
No. of Artists: 3
Estimated Room Nights: 6,885
Leading Artists: Zach Bryan, The Script, James Arthur
Birmingham
Gig Trip Value: £21.3m
No. of Artists: 13
Estimated Room Nights: 13,841
Leading Artists: Def Leppard, J. Cole, Korn, The Script, Barry Manilow, Culture Club
Bournemouth
Gig Trip Value: £3.1m
No. of Artists: 3
Estimated Room Nights: 2,025
Leading Artists: The Script, Manic Street Preachers & Suede, James Arthur
Cardiff
Gig Trip Value: £23.3m
No. of Artists: 11
Estimated Room Nights: 15,043
Leading Artists: Metallica, Take That, Manic Street Preachers & Suede, The Script, Barry Manilow, Hilary Duff
Coventry
Gig Trip Value: £12.3m
No. of Artists: 1
Estimated Room Nights: 8,100
Leading Artists: Take That
Edinburgh
Gig Trip Value: £32.4m
No. of Artists: 4
Estimated Room Nights: 20,491
Leading Artists: Luke Combs, Bon Jovi, Zach Bryan, Florence + The Machine
Cities G-L
Glasgow
Gig Trip Value: £44.3m
No. of Artists: 18
Estimated Room Nights: 28,768
Leading Artists: Take That, Metallica, My Chemical Romance, Kings of Leon, Deep Purple, Def Leppard
Leeds
Gig Trip Value: £9.8m
No. of Artists: 7
Estimated Room Nights: 6,379
Leading Artists: Korn, The Script, Barry Manilow, Culture Club, Manic Street Preachers & Suede, Paul Heaton
Liverpool
Gig Trip Value: £31.1m
No. of Artists: 8
Estimated Room Nights: 20,182
Leading Artists: Foo Fighters, My Chemical Romance, Zach Bryan, The Script, Barry Manilow, Culture Club
London
Gig Trip Value: £524.8m
No. of Artists: 32
Estimated Room Nights: 289,065
Leading Artists: Harry Styles, Bruno Mars, The Weeknd, Bon Jovi, My Chemical Romance, Take That
Cities M-Z
Manchester
Gig Trip Value: £78.6m
No. of Artists: 20
Estimated Room Nights: 50,716
Leading Artists: Take That, The Weeknd, J. Cole, The Script, Jessie Ware, Manic Street Preachers & Suede
Newcastle
Gig Trip Value: £6.8m
No. of Artists: 6
Estimated Room Nights: 4,455
Leading Artists: Deep Purple, Korn, The Script, Culture Club, Paul Heaton, James Arthur
Nottingham
Gig Trip Value: £5.1m
No. of Artists: 5
Estimated Room Nights: 3,375
Leading Artists: J. Cole, The Script, Manic Street Preachers & Suede, Paul Heaton, James Arthur
Sheffield
Gig Trip Value: £6.9m
No. of Artists: 5
Estimated Room Nights: 4,556
Leading Artists: Def Leppard, The Script, Culture Club, Paul Heaton, James Arthur
Southampton
Gig Trip Value: £6.7m
No. of Artists: 1
Estimated Room Nights: 4,372
Leading Artists: Take That
Sunderland
Gig Trip Value: £5.0m
No. of Artists: 1
Estimated Room Nights: 3,308
Leading Artists: Take That
What One Extra Harry Styles Regional Date Could Unlock
These scenarios show what one additional regional date by a stadium-scale artist could mean for local visitor economies. They are illustrative only and are not predictions or confirmed tour plans.
| Hypothetical City | Representative Venue | Estimated Extra Gig Trip Value | Estimated Hotel Room Nights |
|---|---|---|---|
| Cardiff | Principality Stadium | £7.7m | 4,990 |
| Edinburgh | Scottish Gas Murrayfield | £7.2m | 4,532 |
| Manchester | Etihad Stadium | £6.4m | 4,149 |
| Glasgow | Barclays Hampden | £5.4m | 3,510 |
| Birmingham | Utilita Arena Birmingham | £1.6m | 1,066 |
Methodology and FAQs
Methodology Summary
Superbreak analysed publicly announced standalone arena, stadium and qualifying major outdoor headline concerts across England, Scotland, Wales and Northern Ireland, based on eligible dates available as of 1 June 2026. Festivals, club nights, tribute acts, theatre residencies, comedy events, sporting events and one-off charity performances were excluded.
Estimated attendance is based on published venue-capacity proxies and a standard 90% occupancy assumption. Visitor spend is modelled using conservative visitor-mix assumptions and published travel, hospitality and tourism benchmarks. Ticket sales and wider economic multipliers are excluded.
What is Gig Trip Value?
Gig Trip Value is Superbreak's estimate of direct non-ticket visitor spend generated by concert audiences. It includes accommodation, travel, food and drink, local transport or parking, merchandise, pre- and post-show spending and next-day tourism activity for overnight visitors.
How was Gig Trip Value calculated?
The model uses published tour dates, venue-capacity proxies, a standard 90% occupancy assumption, visitor-type assumptions and spend benchmarks for different attendee groups.
Which shows were included and excluded?
The analysis includes standalone arena, stadium and qualifying major outdoor headline concerts in the UK. Festivals, club nights, tribute acts, theatre residencies, comedy events, sporting events and one-off charity performances were excluded.
Why does London dominate the total figures?
Many major artists in the model have eligible UK dates concentrated in London, and large venues such as Wembley Stadium and The O2 can generate significant visitor spend in one location.
What does Regional Gig Trip Value mean?
Regional Gig Trip Value refers to estimated Gig Trip Value generated by eligible UK dates outside Greater London.
Can this data be used?
Yes. Journalists, bloggers and publishers may reference the findings. Please credit Superbreak Analysis and link back to this page where possible.
What data sources were used?
The research uses official artist tour pages, venue calendars, promoter and ticketing listings, venue-capacity sources, hotel snapshots and published travel, hospitality and tourism benchmarks.
Ready to Make a Gig of It?
Whether it's Harry Styles at Wembley, Take That in Manchester, Metallica in Cardiff or Luke Combs in Edinburgh, the best trips often start with a date in the diary.
A gig gives you the reason. Superbreak helps turn it into a break.