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Agents Urged To Capitalise On Record Demand For London Bookings...03 September 2007

...As Superbreak Launches 2nd Edition London Travel Service Brochure.

Superbreak Mini-Holidays has added new theatre breaks, new hotels and new exhibition packages to its second edition London Travel Service brochure, due into agents from 6 September onwards. The new brochure launches at a time when the operator reports record demand into London through travel agents with over 141,000 customers already booked in the seven months (January – July 07) – a 36% increase on 2006. Prices lead in at £43.50pppn b/b at the three star Royal National Hotel.

Ian Mounser, sales director at Superbreak comments: “There are no signs of demand slowing up, in fact it appears to be quite the opposite. We are on target for agents to book over 260,000 customers into London by the end of the year. I believe there are several factors why London continues to thrive. There is still great demand for and a broad choice of West End shows and Superbreak continues to have excellent access to tickets for these shows. The opening of the O2 complex has brought a whole range of additional concerts and events to the city plus we will have two big exhibitions arriving over the next six – nine months. Add this to the great rail deals we have all year round, the choice and availability at nearly 250 hotels to suit all budgets and London’s enduring appeal and you can see the opportunities over the coming months.”

Furthermore, the operator reports that the average booking value of a short break into the capital is increasing. Currently it stands at £356, compared to £320 in 2006, which on average earns agents commission of approximately £60.

Mounser adds “Prices in London have hardened somewhat due to demand, but this growth in booking value also shows that agents are working harder and booking more pre-bookable add-ons such as rail and theatre.

Theatre break packages feature strongly within the new brochure including packages to all the new shows set to open in the West End over the coming months plus the theatre buy out dates that the operator is selling.
- ‘Hairspray’ opens on 11 October at the Shaftesbury Theatre. Set in 1962, the show follows a girl with a passion to dance who turns from outsider to irrepressible teen celebrity! Packages from £124.50pp including top priced ticket to the show and one night at the three star Royal National Hotel.
- ‘The Jersey Boys’ opens in March 2008 at the King Edwards theatre and follows the story of Frankie Valli and The Four Seasons.
- ‘Desperately Seeking Susan’ opens at the Novello Theatre from 12 October and is based on the 1980’s film, featuring the music of Blondie.
- To help agents capitalise on high demand for key shows, Superbreak has managed to secure the whole theatre exclusively on selected dates. These include Dirty Dancing on Saturday 24 November, The Sound of Music on Saturday 15 December and Joseph on 12 January 2008. Prices start from £124pp for one night at the three star Royal National Hotel and a top priced ticket to see the Sound of Music.

Exhibition packages – over the next few months two major exhibitions are coming to London. These include ‘The First Emperor: China’s Terracotta Army’ which opens at The British Museum on 13 September (prices from £57pp) and ‘Tutankhamun and The Golden Age of the Pharaohs’ which opens on 22 November at the 02 (prices from £63.50pp). All packages include overnight accommodation and tickets to the exhibition.

02 Arena pop and event packages – The opening of the 02 complex has drawn in a range of the world’s hottest and most sought after acts. From My Chemical Romance on 15 November to the NBA Basketball on 10 October. Prices are from £99.50 including a ticket to see My Chemical Romance and overnight accommodation at the four star Danubius Hotel Regents Park.

Windsor Castle – A new tour of Windsor Castle has been added to the operators portfolio of royal packages. Prices start from £56.50 including one night at the four star Novotel Reading and the tour.

Oyster Card - Superbreak and Transport for London have joined forces to offer anyone visiting London the chance to pre-purchase a Visitor Oyster Card and avoid having to queue for one on arrival. Agents will be able to purchase the card via Superbreak when booking an inclusive package, which will be sent out to customers pre-loaded with £10 worth of travel.

For more information and bookings call Superbreak’s London Travel Service on
0871 221 1199 or visit

SuperBreak uses a secure server to encrypt and protect all communication of personal details and credit card information between yourself and the SuperBreak reservation system. Our secure server is authenticated and certificated by, making your booking 100% secure. Your details are also protected under the Data Protection Act. If you have any questions with regard to the use of your personal data, please email

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