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Superbreak Launches New Look Agent Website07 February 2007

Superbreak has revamped its agents website ( with the enhancements going live on 5 July 2007. A new look home page, a new UK airport section plus video previews of West End shows are just some of the new features. The developments come on the back of increased usage since the operator turned off Viewdata in January 2007 and as a result of feedback from agents on the existing site.

Within the main site itself, a range of enhancements have been made to provide agents with an even greater choice of product and information for customers. A new UK airport section has been added which for the first time includes the option to book airport lounges and rail travel only in addition to airport hotels.

Also new are a range of video previews of top West Ends shows which agents can use to give a flavour of a show to a customer to assist them when trying to select which one to see. The site also has access to a larger range of special offers which agents can use for promotion. Under the European section, new excursions options have been added for key European destinations. Furthermore, more detailed destination information has been added.

Superbreak is also hoping that over the next couple of months it will also be able to launch a service from the site with gives agents the ability to print their own point-of-sale posters for use within their shop.

A new look home page has been created for agents, from which they can either go straight to checking availability and booking in the new look website, or they can make use of a range of services specifically for agents. These include messages specific to their agency, bulk brochure ordering, product training, latest news, checking direct debit statements, viewing and cancelling bookings, contacting their local Superbreak sales executive and quick access to their saved Favourite hotels.

Ian Mounser, sales director at Superbreak comments “Over 60% of all agent bookings, including theatre, rail, theme park, attraction and concert inclusive breaks, are already booked via. With the enhancements to the website just introduced, I expect this to be nearer 70% before the year end. It was important for us to give the site a new look and we have added some really quirky things such as the video previews of West End shows which I believe agents will find really useful.’’

For more information visit

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