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TV Shows Help Superbreak Boost Theatre Break Sales21 May 2007

Following the ongoing success of ‘Grease is the Word’ on ITV and ‘Any Dream Will Do’ on BBC1, Superbreak reports that both shows entered its top 10 selling theatre breaks this month, before the lead parts have even been cast. Overall in April, sales through agents of theatre break packages were up 32% year on year. The operator expects this to increase even more as the year progresses and these latest shows build demand further.

The Sound of Music has been the operator’s best seller ever since it opened and Grease and Joseph look set to follow in its footsteps. Superbreak’s top 10 selling West End shows in terms of passengers sold so far this month are as follows:

1) Sound of Music
2) Billy Elliot
3) Dirty Dancing
4) We Will Rock You
5) The Lion King
6) Joseph and the Amazing Colour Dreamcoat
7) Grease
8) Mamma Mia
9) Phantom of the Opera
10) Les Miserables

The operator is urging agents to ensure they do everything to ride on the back of the current hype around the West End. One in four customers going to London now books a show providing agents with excellent earning opportunities. Packages for Grease start from £117.50 per person and Joseph from £103.50 per person. Both include one night’s b/b accommodation at the three star Royal National hotel and a ticket to the show.

Other shows currently previewing and set to drive sales further include The Lord of The Rings at the Theatre Royal Drury Lane which officially opens on 19 June and the Drowsy Chaperone at the Novello Theatre with Elaine Page which officially opens on 6 June. Packages for The Lord of The Rings cost from £123.50pp including one night’s b/b at the three star Thistle Kensington Palace and a top priced ticket to the show.

Later in the year, the arrival of ‘Never Forget’ – the Take That musical will help boost London further. However, agents around the country can take advantage of its regional tour that takes place before it arrives in the West End. Tickets for the Cardiff (20 July – 4 August), Glasgow (8 – 18 August), Manchester (21 August – 1 September), Stoke on Trent (4 – 8 September) and Edinburgh (18 – 22 September) shows are already on sale with prices for Cardiff from £71.50 per person including overnight accommodation and a ticket to the show.

Graham Balmforth, national sales manager at Superbreak comments “The West End is booming a the moment and the public seem to have really got behind the two TV shows currently filling up most people’s Saturday nights. We first experienced this kind of hype with the Sound of Music and I have no doubt that these two shows will be a great success as a result. I can not urge agents enough to ensure they are doing everything possible to ride on the back to this wave – the demand is clearly there and they just need to capitalise on it. And the prospect for the rest of the year looks great too – the Take That musical is sure to be high on many people’s wish list for a good night out.”

For more information call Superbreak on 0871 221 4444 or visit

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