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How Do You Solve a Problem Like Maria? Ask Superbreak!05 September 2006

Superbreak Mini-Holidays adds new show packages and new hotels to London travel service brochure as demand grows.

Superbreak Mini-Holidays has added new theatre breaks, new hotels and new rail offers to its second edition London Travel Service brochure, due into agents from 11 September onwards. The move comes as the operator reports good growth in London through travel agents, driven in part by the strong West End theatre scene the capital is currently enjoying. Prices lead in at £27.50pppn room only at the Travelodge London Docklands.

Ian Mounser, sales director at Superbreak comments “Sales into London through agents are strong at the moment with August 110% up on the same month in 2005 and 6% up on 2004 showing that demand has returned and is now on the up again. During August, agents booked over 15,000 customers on our London breaks and that could well rise to over 20,000 customers per month during the autumn months of September to November as this is traditionally peak sales time. Strong new shows are opening in the West End between now and Christmas and this is the time for agents to cash in on the demand and hype they are creating.”

The brochure features 8 new hotels bringing the total now available to 126 through London Travel Service, with access to many more via the web ( New hotels include: The five star Dukes Hotel in Mayfair which costs from £99pppn on a b/b basis; the four star Hoxton Hotel, on offer at £29.50pppn on a room only basis at weekends through to 31 October and the three star Ibis London Earls Court priced from £39.50pppn on a b/b basis.

Theatre break packages feature strongly within the new brochure including packages to all the new shows set to open in the West End over the coming months. New theatre packages combining overnight accommodation with tickets to new shows include:

* ‘Wicked’ the untold story of the witches of Oz at the Apollo Victoria opening this month.
* ‘Dirty Dancing’ also opening this month at the Aldwych theatre where nobody puts Baby in the corner!
* ‘Monty Python’s Spamalot’ opens in October at the Palace Theatre and is set to be a top selling musical that is lovingly ripped off from the classic Monty Python films.
* ‘Sound of Music’ has already received much hype with the reality TV programme and it returns to the West End in November.
* ‘Cabaret’ returns to London this month in a major new production at the Lyric theatre.
* Big hits such as Evita, Billy Elliot, Mary Poppins and many more also continue to sell well.
Prices start from £60.50pp for a theatre break including one night’s b/b accommodation at a three star hotel and a ticket to a range of shows.

To ensure agents earn as much as possible from every booking, Superbreak Mini-Holidays is continually striving to add additional, commissionable elements to its programmes. The London Travel Service now has 18 different pre-bookable attractions and tours including packages that include tickets the new Dino Jaws exhibition at the Natural History Museum. Priced from just £49pp. Over 20 packages are also now available to events across the Capital such as the International Horse Show at Olympia in December which costs from £101pp including one night’s b/b accommodation and a ticket to the show, Madame Butterfly at the Royal Albert Hall or Tom Jones at Wembley.

For customers who prefer to leave the car at home, a range new rail offers have been added to the London Travel Service brochure. Midland Mainline has new deals on offer including standard return rail from a variety of stations including Sheffield from just £29pp. These run alongside existing deals from Virgin Trains and GNER.

For more information and bookings call Superbreak’s London Travel Service on
0871 221 1199 visit or log on to Viewdata UKB

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