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Superbreak Sees Unprecedented Sales for London19 October 2006

Superbreak is predicting a record autumn and winter season for London, reporting that over 17,000 customers booked a Superbreak London short break through travel agents during September – a growth of 73% year on year. Sales from May to September inclusive were up 44% through agents.

Ian Mounser, sales director at Superbreak comments “If agents are looking for a growth destination to sell over the next six months, where extra commissions can be earned, then London is it. Whilst sales for London were somewhat depressed in Autumn 05, following the terrorism alerts, sales even look strong when compared to two years ago.”

Superbreak is very optimistic about bookings to the capital over the next few months, helped by a vibrant West End theatre scene with a whole host of new shows now available. Sales through agents for theatre inclusive packages from 1 May – 15 October 06 inclusive were up 109% on the same period 2005 and 34% on 2004.

Mounser continues “In the calendar year for 2006, agents are likely to book nearly 50,000 customers and earn over £1.2million in commission just on London theatre breaks. The average booking value for London theatre is now over £400 giving an average commission earning of around £70. So many elements can be pre-booked by agents, all of which are fully commissionable such as London Eye, Madame Tussauds, river cruises, private tours and much more.”

New shows helping to boost sales include:
Wicked – The story of the two witches from the Wizard of Oz.
Monty Python’s Spamalot – The Monty Python musical in search of the Holy Grail.
Dirty Dancing – This iconic chick flick comes to the London stage!
Cabaret – this legendary show finally returns to the West End in a major new production.
Sound of Music – this much talked about, much loved musical returns in November.
Lord of the Rings – all three books are combined into one theatrical, spectacular event.

Prices start from £80.50 per person including overnight accommodation at the three star Royal National Hotel and a third priced ticket to see Cabaret. Great rail inclusive packages are also available with fantastic rail prices through GNER, Virgin Trains and Midland Mainline.

To book call Superbreak on 0871 221 4444 or visit

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Book online or call

  • UK Call Centre open 8am-10pm GMT, 7 days a week
  • 01904 717 362
  • For Groups of 5 rooms or 10+ adults call 01904 420 454
  • (calls charged at standard rates)

Why book with us?

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  • No credit card fees
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  • Established for over 30 years
  • Winner of the Best UK Operator 2017 - Globe Travel

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