Superbreak Aquires Highlife19 December 2006
Following a review of its leisure break business, the management of Thistle Hotels have decided to sell their interest in the Highlife Breaks operation to Superbreak Mini Holidays Limited with immediate effect.
It has been agreed that with effect from 19 December 2006, all new enquiries received by Highlife Breaks will be transferred to and handled by Superbreak Mini Holidays, who will also commence selling UK breaks into all Thistle Hotels.
All existing bookings for stays up to and including 31 December 2006 will continue to be handled by Highlife Breaks, but all existing bookings for arrival on or after 1 January 2007 will be rebooked and administered by Superbreak.
Ian Mounser, Superbreak Sales Director, adds “This acquisition will strengthen our overall hotel offering, particularly for the important London breaks market. I am confident that it will also help agents to grow their total UK sales and earnings still further, which is always our aim.”
The current Highlife brochures will continue to be distributed to agents, who will be able to make bookings from them through Superbreak’s call centre and agent website. Vouchers issued to customers by Highlife Breaks will continue to be redeemable upon presentation to Superbreak Mini Holidays as previously. No decisions on the future of the Highlife brand beyond this winter have yet been made.