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Shop Till You Drop!09 November 2006

Superbreak urges agents to focus on Christmas shopping short breaks

Superbreak is urging agents to turn its attention to Christmas shopping short breaks to help boost earnings in the build up to Christmas. Many people like to go away to key shopping cities for a couple of days of retail therapy and get all their Christmas shopping done in one go. Over the next month, Superbreak predicts that over 30,000 customers will book shopping break packages in the run up to Christmas. At a time when agents are traditionally quieter, Superbreak is asking agents to focus on the Christmas shopping market and take advantage of the great selling opportunities.

Graham Balmforth, national sales manager at Superbreak comments “It’s quite ironic really – the next month for travel agents is traditionally one of their quietest of the year, yet in contrast, the high street itself is at its busiest. Agents need to find ways to bring customers into their shops and promoting Christmas shopping short breaks provides the perfect opportunity. They should identify what key shopping destinations are within a few hours drive and then promote packages to these cities. In addition, bookings will require full payment at the time, so agents get their commission straight away.”

London is always a popular favourite and there are over 40,000 shops in the capital so it’s the ultimate for retail junkies. With over 250 hotels to choose from all over the city, agents can use their expertise and base their customers near their favourite shopping district. Prices for a stay at the three star St Giles Hotel, located on the corner of Tottenham Court Road and Oxford Street and close to all the major shops, lead in at £58pppn on a b/b basis until Christmas.

Other key destinations include cities such as Edinburgh, Leeds, Manchester, Birmingham, Brighton and many more. Plus, to avoid hours queuing for a car park, Superbreak can arrange rail travel as part of a break.

The operator is also keen for agents to remember that its Leisure Break Vouchers are an easy way to solve customers shopping dilemmas and still earn cash from it. Available in denominations of £10, £25 and £50 these are an ideal Christmas present, fully commissionable to agents and bookable online or over the phone.

For more information and bookings call Superbreak Mini-Holidays on 0871 221 4444, visit or go to Viewdata UKB

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