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Superbreak Reports Demand For London Breaks Up 39% 26 August 2009

Superbreak reports sales of London breaks through agents are up 39% in the last 16 weeks (May – to date) compared to the same period last year, booking over 75,000 customers to the Capital during that period. Although average booking values are down slightly due to the wide range of great offers currently available, they are still over £350 per booking offering agents excellent earning potential. The news comes as the operator launches its second edition London programme featuring a range of new product to ensure agents have all the latest attractions and hotels to sell.

Ian Mounser, sales director at Superbreak comments; ‘’The market for London hotel breaks from UK residents is massive, certainly as big as the top five European cities put together. Any agent who’s not permanently pushing London breaks to their customer base right now is missing a big trick. With elements such as rail travel, theatres, concerts, attractions and tours all bookable and fully commissionable to agents, in addition to the hotel, the opportunities to dynamically package a London break are endless. And of course Superbreak London packages are fully bonded, with Superbreak always acting as the Principal.”

What’s New Into The Second Edition London Programme:

Theatre break packages –
*Breakfast At Tiffanys – This was a 1960’s movie classic starring Audrey Hepburn - but now Breakfast at Tiffany's has been turned into a West End show starring Anna Friel. The show opens at the Theatre Royal Haymarket on 9 September. Prices from £116pp including one night’s accommodation and a ticket.
*Legally Blonde The Musical – Based on the hit movie, this show is already an award winning Broadway sensation. It is an all singing, all dancing, feel good musical comedy which opens at the Savoy Theatre on 5 December, just in time for Christmas. Prices from £89.50 including one night’s accommodation and a ticket.

New Hotels
120 carefully selected hotels are featured in the brochure with over 80 more bookable by agents online. Overall prices lead in at £35pppn b/b at the three star Hampstead Britannia Hotel. New hotels include:
*The four star Bloomsbury St Hotel (formerly The Marlborough) which has been totally refurbished and costs from £82.50pppn b/b.

New Concerts And Events
Event and performances continue to be launched all the time and Superbreak features all the latest announcements including:
*Backstreet Boys at The O2 – 10 November – packages from £106pp
*ATP World Tennis at The O2 – 22-29 November – packages from £150pp
*Strictly Come Dancing tour at The O2 – 2-7 February 2010 – packages from £123.50pp
*Classical Spectacular at the Royal Albert Hall – 20 and 21 November. Featuring over 250 performers plus laser lights and special effects. Prices from £99pp for one night plus a ticket.

New Cultural Breaks / Exhibitions
*Tours of Kew Gardens – packages are now available including tickets for a tour of the Royal Botanical Gardens at Kew to celebrate 250 years of the gardens. Packages from £63.50pp including one night’s accommodation and a ticket until March 2010.
*The ‘Moctezuma: Aztec Ruler’ exhibition opens at the British Museum on 24 September and runs until 24 January. This major exhibition explores Aztec civilisation through the devine, military and political role of the last elected ruler Moctezuma II. Packages cost from £55.75pp including one night’s accommodation and a ticket to the exhibition.
*Turner and the Masters at the Tate Britain, running from 23 September to 31 January. This features world class masters such as Canaletto, Claude, Poussin, Rembrant, Rubens and Titan and explores how Turner hoped to imitate, rival and surpass many of these great painters in history. Prices from £XX including on night’s accommodation and a ticket.

Other Highlights
*The Original Tour, using open top double decker buses now includes a FREE Thames River Cruise and three walking tours. Priced from £24 per adult, £12 per child.
*Theatre workshops are now available on most West End shows for group bookings. Ideal for Hen and Stag parties, they allow the group to learn dances or scenes from the show and always feature one of the cast members. Priced from just £14.50pp added to the cost of a London break.

Brochures into agents from 28 August.

For more information and bookings call Superbreak London on 0871 221 1199 or visit

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Book online or call

  • UK Call Centre open 8am-10pm GMT, 7 days a week
  • 01904 717 362
  • For Groups of 5 rooms or 10+ adults call 01904 420 454
  • (calls charged at standard rates)

Why book with us?

  • Prices include all taxes
  • No credit card fees
  • No booking fees
  • Established for over 30 years
  • Winner of the Best UK Operator 2017 - Globe Travel

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