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Superbreak Urges Agents To Latch On To New ‘Staycation’ Trend04 August 2008

There’s a hot new trend in travel being talked about at the moment – the ‘Staycation’. This means swapping your traditional family ‘vacation’ overseas for a stay at home or in the UK. With more and more talk about the so called credit crunch on people’s spending habits, it is thought that more people will opt for day trips and short breaks for their holiday this year and Superbreak is urging agents across the UK to latch on to this trend and ensure they are working hard to maximise sales.

All is not doom and gloom and the operator reports that sales are currently holding up on last year. For example, last week (week ending 27 July 2008) agents booked over £1.2 million on leisure breaks in the UK through Superbreak, an increase of 4% on the same week last year.

Ian Mounser, sales director at Superbreak comments “On balance, operators and agents would much prefer rising disposable incomes and house prices and we are no different. However, factors such as very short booking lead times and the increasing cost of flying are making UK hotel breaks a relatively attractive proposition for everyone. As families tighten their belts it is likely that we may see more and more people opting to take breaks on home turf and I expect the ‘staycationing’ trend to continue for the rest of the summer and into the autumn. Superbreak is very well placed to capitalise on this, with excellent last minute availability in all key UK break destinations, plus the ability to book up to and including the day of travel.”

Sample deals available over coming weeks include:

SEASIDE AND ICE CREAMS IN BOURNEMOUTH – £115 per family of four, per night. Enjoy some family fun on the beach building sand castles and eating ice-creams with short break in Bournemouth. The price of £115 per night is based on a family of four (two adults and two children) sharing a family room and the three star Carrington House hotel and includes breakfast for the adults, children pay locally. Valid in August.

LAKE DISTRICT - £145pp – Spend the Bank Holiday in the Lake District exploring the stunning countryside and quirky towns. A two night stay at the there star Grasmere Red Lion Hotel costs from £145 per person including full breakfast. Based on two sharing for arrivals on 23 August.

HIGH SCHOOL MUSICAL LIVE ON STAGE IN LONDON - £161 per family of four - High School Musical is currently enjoying a limited run over the summer holidays. Based on the Disney Channel’s original movie, the show offers the chance to see this popular movie brought to life at Hammersmith Apollo between now and 31 August. Packages cost from £161 per family of four staying one night at the three star Novotel London West hotel in a family room and including a balcony ticket to High School Musical. Breakfast is included for the adults, children pay locally. Valid any day of the week in August.

For more information or to book call Superbreak on 0871 221 4444 or visit

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