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Superbreak Adds Latest West End Shows And Exhibitions To New 2008/9 London Travel Service Brochure 25 March 2008

Superbreak Mini-Holidays has added new packages to see the latest shows such Never Forget, Jersey Boys and Gone with the Wind plus two new exhibitions, all the latest concerts at the O2 Arena, 12 new hotels and much more to its 2008/9 first edition London Travel Service brochure, due into agents from 28 March onwards. The launch comes on the back of another record year for sales of London breaks through agents with figures showing a 26% revenue growth, year on year, in the ten months from May 07 – February 08, during which agents have booked almost 200,000 customers into the Capital.

The new brochure features over 60 commissionable add-on choices as well as over 100 hotels, providing agents with huge opportunity to make more money from every booking with so many components to sell for London. Overall prices lead in at £40.50pppn room only at the three star Travelodge London Kings Cross Royal Scot.

What’s new into the London Travel Service programme?

New Shows –
Never Forget – the Take That Musical – opens at The Strand Theatre on 7 May and is a brand new British musical about love, friendship, ambition and betrayal that follows the rollercoaster journey of our young hero Ash and his best mates in the pursuit of their dreams. With the songs of Take That, this is a show of love, life and laughs, packed with all your favourite songs including Relight My Fire, Pray, Back For Good, Everything Changes and of course, Never Forget. Packages are from £83pp including a ticket and one night’s three star accommodation.
Jersey Boys – the story of Frankie Valli and the Four Seasons – Opening this week at the Prince Edward Theatre, the show follows a group of working class boys from the wrong side of the tracks. They become one of the biggest pop music phenomenons of all time – Frankie Valli and The Four Seasons. With hits such as Sherry, big girls don’t cry and can’t take my eyes off you, this is sure to have audiences singing the night away. Packages are from £88.50pp with a four star hotel and upper circle tickets.
Gone With The Wind - one of the greatest love stories of all time has now been adapted for the stage and will open at the New London Theatre in April 2008. This landmark new musical is directed by the legendary Trevor Nunn and follows the captivating and passionate story of Scarlett O’Hara and her turbulent relationship with the unpredictable, yet irresistible, Rhett Butler. Packages are from £87pp including a ticket and one night’s three star accommodation.

New Exhibition packages – Two new exhibitions open in London this year and are expected to drive business into the city. Furthermore – the popular Tutankhamun Exhibition continues at the O2 until the end of August and continues be a top seller through agents.
The ‘Hadrian: Empire and Conflict’ exhibition opens at the British Museum from 24 July – 26 October following the success of the First Emperor Exhibition and explores the life, love and legacy of Rome's most enigmatic emperor - Hadrian. This unprecedented exhibition features objects from 35 museums worldwide and recent excavations will be shown together for the first time. Agents can already advance register customers and prices will be launched shortly.
The ‘For Your Eyes Only’ exhibition opens on 17 April at the Imperial War Museum celebrates the centenary of Ian Fleming’s birth and will be the first major exhibition devoted to the life and work of the man who created the world’s most famous secret agent, James Bond. The exhibition features fascinating material, including a selection of annotated Bond manuscripts and the Colt Python 357 Magnum revolver presented to Fleming by the Colt Company in 1964. Material from the films will include the ‘blood-splattered’ shirt worn by Daniel Craig in Casino Royale, along with prototypes of Rosa Klebb’s flick knife shoes in From Russia with Love and Halle Berry’s bikini from Die Another Day. Packages are from £60.50pp including a three star hotel and ticket to the exhibition.

New Concerts and Events – The O2 Arena continues to be a leading venue for rock and pop concerts and some high profile artists are already lined up for 2008 with many more sure to follow. Packages featured include Shayne Ward, Boyzone, James Blunt, Katie Melua, Kylie, Michael Bublé plus Dancing on Ice the tour. Packages are from £89pp with tickets to see Avril Lavigne on 4 June and overnight accommodation.

New Hotels – The brochure features 12 new hotels around the Capital including the four star Radisson Edwardian New Providence Wharf (from £59.50pppn b/b) and the five star Sheraton Park Lane (from £110.50pppn b/b).

Graham Balmforth, national sales manager at Superbreak Mini-Holidays comments: “London continues to sell well and the addition of new shows and new exhibitions provides agents with plenty of product to promote in 2008. With the continued media hype around the West End and the latest TV show “I’d Do Anything” just starting, we expect demand for theatre packages to continue to grow. Our hotel mix continues to be as strong as ever both at the budget end with groups such as Premier Inn and Travelodge and also at the four star end with significant investment taking place. A good example of this is the Guoman hotel brand which has invested heavily on the refurbishments of The Cumberland Hotel, The Charing Cross Hotel and going forward The Tower hotel. Getting to London by rail has never been better value with us and we are confident that we can help agents to book over 250,000 customers on London breaks over the next 12 months.”

For more information and bookings call Superbreak’s London Travel Service on 0871 221 1199 or visit

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