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Tourism 'resilient' in face of 2010's challenges

Date Posted: 21/12/10

Tourism 'resilient' in face of 2010's challenges

An industry expert believes that the Scottish tourism industry has managed to come through a "traumatic year", after overcoming a number of challenges.

Events such as the volcanic ash cloud, severe wintry weather and strikes in the aviation industry might have affected those booking Aberdeen hotels, however, tourism had proved to be resilient and trade from the Scottish and UK markets has increased over the past 12 months.

Mike Cantlay, chairman of VisitScotland, told BBC Scotland that the challenge next year is to stay ahead of competition from the rest of Europe.

"It is important to note, though, that Scotland has proved itself to be resilient in terms of tourism. The UK market was up about six per cent through 2010 and the Scottish market up 16 per cent," he added.

Those looking to travel to Scotland over the coming months might want to take in Hogmanay celebrations in Edinburgh, or the one of the national team's Six Nations rugby matches.

Posted by Louise Millard

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