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Kitemark introduced to vendors to highlight authenticity

Date Posted: 12/10/11

Kitemark introduced to vendors to highlight authenticity

A new kitemark system is being launched by the Society of Ticket Agencies and Retailers (STAR), helping bring peace of mind to families booking Christmas breaks.

The symbol will be displayed on the websites of reputable vendors, showing customers that they are buying their passes from a company which has met conditions set out by a strict code of conduct.

"It is the show of strength that the entertainment ticketing industry has been waiting for. Ticket fraud is an industry-wide problem and we needed an industry-wide solution to tackle it head on," said secretary of STAR Jonathan Brown.

He added that by using vendors with the kitemark, consumers will help to reduce ticket fraud and minimise the negative effect that it has on the entertainment industry.

The move comes after research carried out by STAR revealed that ten per cent of people in the UK have been affected by ticket fraud.

STAR advises only buying from its member organisations, as these guarantee to identify the face value of tickets and any booking fees, highlight terms and conditions and provide excellent customer service when taking orders.

Posted by Danielle Masterson

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