Blackpool Moves to Attract Families

In recent years, Blackpool has become better known for attracting stag and hen parties than families on a summer holiday, but this is something that the destination’s tourism organisation wants to rectify. 

It is launching a major advertising campaign to encourage more parents to bring their children to Blackpool to experience its attractions for themselves and, of course, make use of the beach. 

Speaking to the Telegraph, Blackpool councillor and cabinet member for tourism and leisure Graham Cain commented: “We’re aiming to re-engage families that used to visit the resort, perhaps as youngsters themselves, as well as stimulating new visits from families and younger couples for whom Blackpool is simply not on their holiday radar.”

He highlighted the many wonderful attractions that the iconic seaside spot has to offer, including its zoo and the famous Pleasure Beach. 

As well as a big push in terms of advertising, things are changing on the ground too, with Blackpool seafront undergoing a £250 million redevelopment, while the Talbot Gateway project - a mixed-use development of retail and office space - is under construction and set to transform the centre of the town. 

Plans have also been submitted for a new hotel on Blackpool Promenade, which, if approved, would see rundown buildings opposite Central Pier knocked down and replaced by new accommodation for visitors on weekend breaks or longer holidays.

If you don’t want to wait until the regeneration has been completed though, there is plenty for families to enjoy in Blackpool already. In fact, earlier this month one of the town’s green spaces - Stanley Park - received a Green Flag Award from Keep Britain Tidy.

Spanning almost 400 acres, this park has lots of attractions within its boundaries. The newly-added animal farm-themed play area, designed for children aged two to eight, is likely to be a highlight for families, but the Italian gardens, water fountains, boat lake and bandstand are among the other things to look out for on a visit here.