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Blackpool 'close to matching Orlando' for tourism, say experts

Date Posted: 18/11/11

Blackpool 'close to matching Orlando' for tourism, say experts

Blackpool could be moving closer to being as good a tourism destination as Orlando, according to a host of industry experts.

The seaside town has just hosted a number of attractions managers from as far afield as Las Vegas, Hollywood and New York as part of Merlin's two-day conference, the Blackpool Gazette reported.

Janine DiGioacchino, divisional director for Merlin's midway attractions in the US, said that more people will be attracted to stay in Blackpool hotels as the destination progresses.

"A lot of Americans visit [London] but as Merlin gets bigger I think Blackpool will get itself on the map. As Merlin grows, Blackpool's exposure will gradually grow," she added.

Earlier this year, Merlin opened the new Blackpool Tower Eye and Madame Tussauds in the town.

Recently, a tourism partnership was announced between Blackpool and York which will see the two destinations share know-how and equipment to boost its offering to tourists.

Posted by Becky Spence

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