2099-12-31
Book online or call: 01904 717 362
Open 7 days a week

The Principal London 

5 5 Star:
Hotel

Russell Square, London, Greater London, WC1B 5BE, England.

Hotel Bathroom

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  • Four Poster Bedroom
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  • Superior Room
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  • Bar & restaurant in hotel
  • Located in the popular Russell Square area
  • Offsite parking (chargeable)

Description

The Principal London is a Grade II* listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The opening of the 334-room hotel this spring has restored the original grande dame to her original glory while administering a shot of adrenaline to the heart of London’s most literary neighbourhood.

The hotel is steeped in history, the Frederick Hotels Company having first opened its doors in 1898 Lavishly appointed and boasting a striking terracotta exterior – with four British Queens guarding the entrance – it was always intended to be a home to glamour and indulgence. Inside ThePrincipal London, striking, contemporary interior designs by Tara Bernerd & Partners and Russell Sage Studio pay homage to the building’s illustrious history while providing stylish form and function for the modern traveller. The Principal London hopes to create a hub not only for its guests but also for Londoners who have a passion for great food, fabulous cocktails and memorable nights in the city.

During the hotel's soft opening, attractive rates are available as the team find their feet and the last pieces of the 'jigsaw' are put in place, such as Neptune restaurant (open from 25 May) and the Palm Court (open from 1 July).

Facilities

Hotel Facilities & Services

  • Non-Smoking throughout the hotel
  • 24 hour front desk
  • Lift to all Floors
  • Air Conditioned Public Areas
  • Concierge Desk

Bedroom Facilities

  • TV
  • Tea and Coffee Making Facilities
  • Air Conditioning
  • Room Service 24hr: Yes
  • Non Smoking Rooms
  • Laundry/Dry Cleaning Services
  • Housekeeping (daily)

Parking

  • Offsite Parking Distance: 50 metres

Leisure Activities

  • Gym Free: Yes

Travel Facilities

  • Nearest Tube/Metro
    • Name: RUSSELL SQUARE
    • Distance: 250 metres
  • Nearest Rail
    • Name: EUSTON
    • Distance: 2 kilometres

Family Facilities

  • Cots/Cribs Free: Yes

Bar and Restaurant

  • Bar in Hotel

Pets

  • Pets Allowed
    • Types: Pets accepted on request with hotel
    • Cost: £30.00 per night

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Travel Facilities

  • Nearest Tube/Metro Name: Russell Square Distance: 250 metres
  • Nearest Rail Name: Euston Distance: 2 kilometres

To view our full selection of accommodation in Bloomsbury & Russell Square, view our hotels in Bloomsbury & Russell Square page.

Reviews

TripAdvisor Traveller Rating

  • Overall: Overall  based on 53 reviews
  • Location:Locations
  • Sleep Quality:Sleep Quality
  • Rooms:Rooms
  • Service:Service
  • Value:Value
  • Cleanliness:Cleanliness

Star Rating Description - Hotel

Superbreak star ratings are given as a guide to help you choose between our hotels and do not necessarily relate to those awarded by other organisations.

They symbolise the level of service and range of facilities that you can expect at the property; ranging from 1 star - hotels with the simplest range of facilities, to five stars - luxury hotels with a wider range of facilities.

Please note that different countries have different standards and star ratings may differ according to the country where the hotel is located.

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