The Principal London
- Bar & restaurant in hotel
- Located in the popular Russell Square area
- Offsite parking (chargeable)
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The Principal London is a Grade II* listed landmark building that occupies the eastern flank of Russell Square in Bloomsbury. The opening of the 334-room hotel this spring has restored the original grande dame to her original glory while administering a shot of adrenaline to the heart of London’s most literary neighbourhood.
The hotel is steeped in history, the Frederick Hotels Company having first opened its doors in 1898 Lavishly appointed and boasting a striking terracotta exterior – with four British Queens guarding the entrance – it was always intended to be a home to glamour and indulgence. Inside ThePrincipal London, striking, contemporary interior designs by Tara Bernerd & Partners and Russell Sage Studio pay homage to the building’s illustrious history while providing stylish form and function for the modern traveller. The Principal London hopes to create a hub not only for its guests but also for Londoners who have a passion for great food, fabulous cocktails and memorable nights in the city.
During the hotel's soft opening, attractive rates are available as the team find their feet and the last pieces of the 'jigsaw' are put in place, such as Neptune restaurant (open from 25 May) and the Palm Court (open from 1 July).
Hotel Facilities & Services
- Non-Smoking throughout the hotel
- 24 hour front desk
- Lift to all Floors
- Air Conditioned Public Areas
- Concierge Desk
- Tea and Coffee Making Facilities
- Air Conditioning
- Room Service 24hr: Yes
- Non Smoking Rooms
- Laundry/Dry Cleaning Services
- Housekeeping (daily)
- Offsite Parking Distance: 50 metres
- Gym Free: Yes
- Name: RUSSELL SQUARE
- Distance: 250 metres
- Name: EUSTON
- Distance: 2 kilometres
- Cots/Cribs Free: Yes
Bar and Restaurant
- Bar in Hotel
- Types: Pets accepted on request with hotel
- Cost: £30.00 per night
- Nearest Tube/Metro Name: Russell Square Distance: 250 metres
- Nearest Rail Name: Euston Distance: 2 kilometres
To view our full selection of accommodation in Bloomsbury & Russell Square, view our hotels in Bloomsbury & Russell Square page.
TripAdvisor Traveller Rating
- Overall: based on 53 reviews
- Sleep Quality:
Small rooms, nice staff, but no attention to detail.
Stay Date: 05/2018, Clare H wrote this review.
We booked to stay the night at the Principal for a celebration. On booking we had no idea that half the hotel was still not open. We requested a high room with a pleasant view, and told them we were celebrating. On check in, we explained again we we… See more
We booked to stay the night at the Principal for a celebration. On booking we had no idea that half the hotel was still not open. We requested a high room with a pleasant view, and told them we were celebrating. On check in, we explained again we were celebrating, and as we had tickets for an exhibition, dropped our luggage and dashed. The staff were pleasant, the building especially main foyer was beautiful and ornate. That’s the selling point of the hotel. So even though there was no resturant, and other areas were closed, we were disappointed but positive. On return, we had a drink in the bar. The waiter was great, after looking at the lacklustre cocktail menu, he suggested one, on the promise if I didn’t like he’d take it away. Can’t say fairer than that! It was nice, I didn’t order a second, but it was drinkable. He and the other bar staff were very attentive. Back to our room, had a better look - we didn’t get the high room we requested, (though we were told on check out the rooms above were not ready) One of the cupboards had wires sticking out the wall inside. There was a couple of chips and scratches in the furniture and chipped paintwork already. I think maybe only a few rooms are ready, so have been used and used, even the carpet already was dirty and slightly worn near the bathroom door (it only opened last month!) the room was very small and the bathroom door next to the bed didn’t help. Also, they’re missing some of the expected things a five star hotel room should have: No dressing table (I had to sit on the floor in front of a full length mirror) No luggage stand No bath!!!! No slippers No literature/Magazines or books (strange how you miss flicking through them when they are not provided) Extra pillows Filthy windows, with building work still on, dusty dirty windows inside and out. Bathroom scales Not much space to put toiletries in the bathroom No turndown service We mentioned all of the above on check out. We got a sorry and not much else. I’m not trying to be precious, but you expect these in 5* hotels otherwise it then becomes a 3/4*. I’d say at the minute, being kind at best, it’s a 4*. The hotel is very clearly finding its feet. Some of the staff were lovely. There’re certainly worse hotels, but on the whole, we didn’t feel special, or that the hotel was special. Had we known this, we would’ve chose another hotel to celebrate. So disappointed. The location is good and tube station extremely close. Parking below a hotel opposite is handy. I hope things improve in the future as it could be a great hotel. Collapse
A thrill every time we walked through the front door!
Stay Date: 05/2018, prenticeinc wrote this review.
Attentive, professional staff who significantly improved our visit. We've stayed at similar-level hotels in other capitals, and have never before experienced an A-level team such as this. We'll be writing a letter to the General Manager and Head Con… See more
Attentive, professional staff who significantly improved our visit. We've stayed at similar-level hotels in other capitals, and have never before experienced an A-level team such as this. We'll be writing a letter to the General Manager and Head Concierge to praise the staff members by name. As preservation architect & planner, we were drawn to book here by the restoration, and yes, it is fantastic! A visible commitment to Britain's design legacy and landscape urbanism. Historic materials and features brought back to life. Modern improvements done with sensitivity. Room layout logical yet inventive; furnishings comfortable & plush, but not overdone. Spacious, decorated elevator foyer on the room floors. Bar was fashionable & fun. Thank you Principal London for supporting us warmly and unequivocally when we received that emergency call. Collapse
Excellent stay, but look closely at the bill.
Stay Date: 05/2018, Chris B wrote this review.
This recently refurbished hotel was instantly welcoming with it's sticking marble entrance hall. All the staff are extremely helpful. Our room was small ish, but very well finished. With an ensuite that was both pleasing on the eye and attractive. An… See more
This recently refurbished hotel was instantly welcoming with it's sticking marble entrance hall. All the staff are extremely helpful. Our room was small ish, but very well finished. With an ensuite that was both pleasing on the eye and attractive. And low and behold a tv that is simple to use, joy. We drink in the cocktail bar and were force fed twiglets....usual London drinks prices so no surprise there, but watch the surcharges. On check out I was horrified to see I had amassed nearly £20 in charges. Of course this was knocked off at my request, but nevertheless it was shocking seeing how we only had 4 rounds of drinks. The front desk also knocked off a meal that was wrongly allocated to our room. No bother. So learn my lesson CHECK YOUR BILL. The concierge suggested going to a local Italian for our evening meal (name escapes me). FANTASTIC meal. Collapse
Stay Date: 05/2018, Cizza89 wrote this review.
We stayed at the Principal for one night and the hotel was absolutely incredible. From the attentive staff from the moment we walked, to the interior design and everything in between. We checked in and had a cocktail in the stunning Fitz's bar befo… See more
We stayed at the Principal for one night and the hotel was absolutely incredible. From the attentive staff from the moment we walked, to the interior design and everything in between. We checked in and had a cocktail in the stunning Fitz's bar before going to our room. Our room looking over Russel Square was beautifully furnished, the bed was extremely comfortable (the best nights sleep I have had in a long time!) and breakfast in the morning was brilliant - a good and varied spread. I cannot fault for a second the level of service we experienced while at this hotel, we were treated so well by the kind and friendly staff. I look forward to returning to The Principal at some point in the not so distant future, we loved it and would highly recommend! Collapse
Stay Date: 05/2018, steveblt wrote this review.
I took my wife for a birthday treat to the Principle hotel in London,formally the Russel hotel. This used to be our favourite and we wanted to see what the refurbishment had achieved.We were hoping they had not spoilt it’s wonderful style and atmosph… See more
I took my wife for a birthday treat to the Principle hotel in London,formally the Russel hotel. This used to be our favourite and we wanted to see what the refurbishment had achieved.We were hoping they had not spoilt it’s wonderful style and atmosphere.We were absolutely delighted, it is fabulous. Great decor, wonderful attentive person centre customer service.Thankyou to Richard who took time to show us round. Great cocktail bar, and the breakfast was special when my wife was treated to a lovely cake and card signed by all the staff in the coffee shop,This hotel is definately worth a visit, we booked again for June. My wife is hard to please and she rated it five star all round, making me a happy man. Thankyou to all the staff at the Principle from a very happy Mr and Mrs Boulton. Collapse
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