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Celebrating 25 Years of Short Breaks
As Superbreak celebrates 25 years of trade this month, let’s take a moment to reflect on the years gone by.
A message from the Brand Director:
Oh how the world has changed in 25 years. Superbreak today is fast-changing too but the constants remain great value and exceptional service levels. I am so glad we have not gone online-only and still have a UK based call centre staffed with nice people who know their product and care about our customers. I believe our people and our clients will see us through the next 25 years.
Ray Jones
Brand Development Director - Superbreak
25 Year Timeline
| 1983 | Superbreak was founded, initially promoting under 100 hotels |
| 1989 | Superbreak acquires Goldenrail |
| 1990 | Superbreak begins York-based operations |
| 1994 | All Superbreak operations move and offices centralise in York. |
| 1995 | Superbreak acquired by Eurocamp Travel (now Holidaybreak plc), establishing their Hotel Breaks Division |
| 1996 | www.superbreak.com launched advertising our short breaks online |
| 1999 | www.superbreak.com became an online, bookable website |
| 2000 | Superbreak acquired Hotelnet increasing our internet presence Superbreak acquired Rainbow Holidays |
| 2002 | Superbreak acquired Crystal Britain, the UK hotel breaks division of Thomson |
| 2003 | Superbreak acquired London Travel Service and Bridge Britain & Ireland from MyTravel Group plc |
| 2004 | Superbreak extended its reach into mainland Europe acquiring Bookit, Holland's leading online short break company |
| 2007 | Superbreak acquired West End Theatre Bookings, further enhancing our presence in the London theatre market |
| 2008 | Superbreak prepare for office move |
Brochures Old and New - Click the thumbnails to view
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1988 - 1989
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1992 - 1993
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1994 - 1995
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2000 - 2001
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2008 - 2009
