Superbreak Win's CJ Innovation in Affiliate Marketing Award10 July 2007
The Innovation in affiliate marketing award honours clients for their support to Commission Junction and for their commitment in moving affiliate marketing forward. Here at Superbreak we recognised the need to adopt technology to improve the performance of our affiliate marketing activities. We have utilised eCall’s solution to ensure that when transactions are made via our call centre, that all affiliates are rewarded. Every online and phone booking is now tracked via the Superbreak programme on Commission Junction.
Superbreak Mini Holidays are part of Holidaybreak plc. We work with over 5,000 hotels across Britain, Europe and beyond. Our affiliate programme on CJ has been established since 2004 and is one of the most respected hotel affiliate programmes on the web. We now work with over 3,000 affiliates across the world offering dedicated support and cutting edge technology.
What is eCall?
eCall is a unique service that tracks web based telephone calls from conception to order enabling advertisers, networks and affiliates to monitor the true value of their marketing techniques and compensate partners accordingly. Show your customers that if they want to talk to you there is a human presence behind your website. eCall's technology even enables you to know the name of the caller before you speak to them.
Alison Guise, UK Managing Director for Commission Junction and Mediaplex said “What’s great about these awards is that they recognise European excellence in performance marketing. Affiliate marketing is increasingly linked to the success of many companies, and is also increasingly integrated into every form of marketing.”