Superbreak Achieves 2006 Objectives and Sets Sights Even Higher in 200715 January 2007
Objectives in 06 and achievements
* To launch a brand new UK breaks brochure within the next few weeks. The new UK Theme Parks and Attractions brochure launched in Jan 06.
* Web usage will continue to increase such that more than 65% of agent bookings are made electronically by the end of the year. Web usage actually reached 62% but the operator also announced in November that it will be switching off Viewdata in January 07 as web sales have gone so well.
* Return to positive agent sales growth – prediction of +8%. Sales through agents were actually up +12%.
* On the product side, over 500 new hotels will be introduced across the full range of Superbreak programmes. More than 750 were introduced.
* Despite the gradual reduction in high street agents, Superbreak’s sales team will make over 15,000 sales calls in 2006 and carry out more formal training sessions for agents than ever before. Over 16,000 sales calls in total were made in 2006.
* The average call wait for agents needing to ring Superbreak will be less than 10 seconds. The average call wait time during 2006 was just under 8 seconds.
2007 Objectives & Predictions
* Despite the possible reduction in agent numbers overall, Superbreak predicts increasing their total sales via agents by more than 10%.
* Superbreak will further establish itself as an important supplier to agents for overseas accommodation only.
* 70% of all bookings will be made via www.superbreak.com/agents by the end of 2007 and significant improvements will be made to the look and content of the website.
* A further 500 hotels will be added to the overall programmes.
* UK hotel breaks will be seen by agents as one of their most profitable core products.
Ian Mounser, sales director at Superbreak comments “Each year we set ourselves a range of goals and it’s really encouraging that in 2006 we achieved on most of them. We fully understand the importance of supporting travel agents and you will see from our 2007 objectives that we intend to continue this going forward. I am sure there will be challenges along the way but 2007 looks set to be a record year.”