Superbreak Adds More Pre-Bookable Elements to its 2007/8 London Travel Service Brochure ...29 March 2007 record sales continue!

Superbreak Mini-Holidays has added new packages to see the latest shows such as Lord of the Rings and the Drowsy Chaperone starring Elaine Page plus new attractions, new hotels, new escorted tours and much more to its 2007/8 first edition London Travel Service brochure, due into agents from 5 April onwards. The launch comes on the back of record bookings for London with sales to the capital currently 30% above booking levels pre 7 July 2005. In the 10 months from May 06 – February 07 figures show a 51% revenue growth through agents and by the end of April the operator expects agents to have booked over 250,000 customers on London breaks in the past year.

The new brochure features over 60 commissionable add-on choices as well as over 100 hotels, providing agents with huge opportunity to make more money from every booking with so many components to sell for London. Overall prices lead in at £42pppn b/b at the three star St Giles Hotel just off Oxford Street.

What’s new into the London Travel Service programme?

New Escorted Tours – Themed guided tours around the Capital have been added for agents to pre-book. These include a historic London pub tour, a London rock music legends tour and a sinister London tour. Prices are from £25 per adult and £17.50 per child (14-17years).

New Exhibition packages – Two major new exhibitions open in London this year – the biggest to ever open in the Capital. The First Emperor: China’s Terracotta Army’ at the British Museum (opening September 07) will explore one of the greatest archaeological discoveries of the 20th Century and packages including overnight b/b accommodation at a three star hotel and a ticket to the exhibition cost from £55.50 per person. Tutankhamun and the Golden Ages of the Pharaohs breaks at the 02 Arena (opening November 07) cost from £63.50 per person.

New Shows – The West End continues to thrive with the biggest choice of West End theatre breaks now available and the operator reports record demand for show inclusive packages. New shows opening in 2007 include the Lord of the Rings and the Drowsey Chaperone starring Elaine Page plus later in the year Grease, Joseph and Never Forget - the Take That musical, which are all set to boost the West End even further. Prices start from £77 per person for a package including overnight b/b accommodation and a ticket to see Lord of the Rings.

New Hotels – The brochure now features 105 specially selected hotels from three to five star in locations all around London. New additions include the five star Berkeley Hotel in the heart of Knightsbridge, the four star Jumeirah Lowndes Hotel in exclusive Belgravia and six three star Thistle Hotels in a variety of locations. Prices are from £42.50pppn at the three star Thistle Kensington Palace hotel just around the corner from Kensington including breakfast.

New tours – For 2007, the Houses of Parliament tour packages have come into the brochure offering the chance to see the House of Commons, House of Lords and the Royal Apartments. Available from 1 August – 3 October 2007 with prices from £59pp including one night’s b/b accommodation and the tour.

Other highlights include:
* New focus on kids with a special page highlighting packages and pre-bookable tickets to attractions such as London Zoo, Madame Tussauds and the London Dungeon.
* With so many people travelling to London by rail – children under 16 who share a room with two adults and stay for free also travel for free on the train.
* A comprehensive book of London discount vouchers is issued with every booking.
* All products are available at where over 50% of all agent’s London bookings are now made.
* A choice of six different sightseeing tours and five Royal Palaces/residences to visit, all pre-bookable.

Ian Mounser, sales director at Superbreak Mini-Holidays comments: “There are so many elements that agents can offer customers on London bookings within this new brochure, all of which are fully commissionable and offer a real opportunity to agents. With the West End set to soar again this year helped in part by the forthcoming TV shows to find stars for Greece and Joseph plus the re-opening of Wembley Stadium and the 02 Arena, London is where it is at! We will launching a range of sporting and events packages in the capital as they are announced and agents need to capitalise on this expected demand. Our average booking value into London has increased by 13% year on year with agents able to earn commission of approximately £55/60 per booking. I would expect this to increase by another 15% in the year ahead.”

Over 450,000 brochures are being produced for agents covering stays up until the end of April 2008.

For more information and bookings call Superbreak’s London Travel Service on
0871 221 1199 or visit

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Eboracum Way
Artemis House
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