Superbreak Launch Main 2009/10 UK Brochures With Further Drive Towards Packaging And Value18 February 2009
Superbreak Mini-Holidays has launched its two biggest programmes, Superbreak and Highlife, featuring 156 new hotels, new rail deals, new attractions and a range of other pre-bookable UK product and added value offers to reflect customer demand. The launches come at a time when the UK appears to be out performing the general market with Superbreak sales overall (provincial UK plus London combined) up 6.1% in January, year on year through agents.
In total, 156 hotels have been added to the two programmes, 87 in Superbreak and 69 in Highlife, bringing the number of brochured hotels now available to 1661, plus there are a further 363 non-brochured hotels available at www.superbreak.com/agents. Overall prices lead in at £24pppn at the three star Travelodge Edinburgh Dreghorn through Superbreak and £40.75pppn at the three star Ibis York Centre through Highlife.
Certain hotel groups have seen their offering expanded with a broader range of hotels now featured. For example:
* All 14 Hotel du Vin properties are now featured across the country, previously only two were offered. Locations such as Newcastle-upon-Tyne, Edinburgh, Cheltenham, Cambridge, Henley-on-Thames and Brighton have been added. Prices from £50pppn b/b at Hotel du Vin Harrogate.
* New to Superbreak and ideal for the family market is the four star Bluestone Holiday Village in Pembrokeshire, comprising timber lodges around a private village including a pub, shops, spa, wine bar and restaurants, plus access to the Blue Lagoon Waterpark. Prices from £369.00 for a family of two adults and two children in May for a three night stay, self catering.
* Six new Express By Holiday Inn properties and seven new Travelodges (bringing the total to 93) are now featured. Prices from £40pppn r/o at the Travelodge Grantham.
* Superbreak now features seven more Old English Inns properties including the two star Cross Hands Hotel near Bristol which costs from £35pppn b/b.
To cater for today’s market where price and added value has never been more * 100 hotels in 30 locations are now available at Supersaver rates, where the customer knows the star rating but not the specific hotel at time of booking. A two star Supersaver in York costs from £27.00 pppn B/B. A five star Supersaver in London from £59.50 pppn C/B.
* FREE dinner is now available at 290 hotels in over 100 locations when staying two nights. For example, the four star De Vere University Arms, Cambridge costs £79.50 pp for a 2 night b/b break plus free dinner on the first night.
New into the programme are two promotional rail fares, one with Chiltern Railways and one with National Express East Anglia. Making rail travel even more affordable, these offers supplement the continuing deals the operator already has with Virgin Trains, East Midlands Trains, First Great Western and National Express. Applicable when booking a hotel stay – prices start from £16 return with Chiltern Railways from Stratford-upon-Avon, Warwick or Leamington Spa into London Marylebone. From Norwich, Great Yarmouth or Lowestoft into London Liverpool Street, National Express East Anglia are offering prices from just £30 return.
New add-on options, ideal for the family market have been introduced. These include:
* Four Diggerland Parks in Devon, Durham, Kent and Yorkshire, each with different rides, drives and attractions using full sized construction machinery. £15.00 per person, under threes go free.
* The ‘Walking With Dinosaurs Arena Spectacular Tour’ is set to be a big seller this year. It will take place at various Arena locations during July and August ’09, bringing the BBC series to life with 15 life size dinosaurs. Prices are from £223 for a family of four (two adults and two children) for one night’s B/B in a family room at the three star Britannia Manchester on 30 July, plus tickets to the arena show.
* Blenheim Palace is available for the first time in the new brochure. The birthplace of Sir Winston Churchill and only eight miles form Oxford, prices are from £14.50 adults and £7.80 children for entrance to the Palace, park and gardens when booked with any hotel.
* This year the widest ever range of spa breaks, murder mystery packages, Fawlty Towers breaks, Haunting breaks and activity experiences are available plus all the major West End shows, exhibitions, attractions, tours and concerts.
Ian Mounser, sales director at Superbreak Mini-Holidays comments: “At a time when most overseas short breaks are looking more expensive in real terms, we continue to receive increasing numbers of great UK hotel and rail offers which we can pass onto customers. With the huge range of fully commissionable, pre-bookable elements now on offer via agents, including hotels, rail, theatres, concerts, events, theme parks, attractions and tours, average commission earnings for agents on our UK breaks are now over £55 per booking. Added to which they are non discounted and positive in terms of agents’ cash flow. With good late availability likely throughout the year, agents should recognise the fantastic growth potential available from domestic short breaks.”
Superbreak is due into agents from 23 February onwards (with overbrands for Thomas Cook, Advantage and Worldchoice) and Highlife from 6 March onwards
For more information and bookings call Superbreak (0871 221 4444) and Highlife (0871 221 3355) or visit www.superbreak.com/agents