Superbreak Launch New Airport Parking Product To Compliment Growing Airport Hotels Programme14 April 2008

Superbreak is offering airport parking options at eight UK airports for the first time through its Airport add-ons programme. New ticket wallet size 1st edition 2008/9 leaflets are being distributed to agents to assist in promoting all the Superbreak airport ancillaries including hotels, car parking, lounges and rail travel only. The growth in the product range comes at a time when sales of the overall programme, through agents, are up 18% year on year, in the six months from October 2007 – March 2008. This equates to over 150,000 customers booked.

Airport parking, at secure car parks, has been launched at Gatwick, Heathrow, Birmingham, Manchester, Liverpool, Glasgow, Edinburgh and Prestwick, with more UK airports plus meet and greet services likely to follow soon. To help agents earn more from these ancillary sales, commission will be paid on all airport parking bookings and they are covered by the operator’s ‘Best Price Guarantee'. Prices lead in at £2.90 per day at Glasgow Airport.

This is Superbreak’s largest Airport Hotels programme to date, featuring 147 hotels at 25 UK airports, plus hotels at nine different cruise and ferry ports. New hotels include the four star Hilton Hotels at Gatwick, Birmingham and Manchester offered with a range of 1, 8 or 15 days parking with prices from £51pp room only at the Manchester Hilton. Also new is the five star Sofitel at Heathrow’s Terminal 5 (due to open 1st July 2008) and the three star Quality and Comfort Hotels at Heathrow. Overall prices for the programme lead in for Manchester Airport at £19.50pp room only at the three star Britannia Hotel, Stockport.

Superbreak has now extended its Supersaver deals to feature Heathrow, Luton and Manchester bringing the total number of airports now available to six. Previously deals were only available at Gatwick, Stansted and Glasgow. These allow agents to offer customers the best available rates for specific star ratings due to Superbreak’s daily pricing system - the specific hotel is notified to the customer after booking confirmation. Prices start at £24.50 per person including room and 15 days parking.

Following the continued growth in the overseas short break market, the programme now offers 17 hotels at 11 different UK airports that offer hotel accommodation plus four night parking deals. Prices start from £36pp room only three star Britannia Newcastle hotel including one night’s accommodation and four nights parking.

Ian Mounser, sales director at Superbreak comments: “The addition of our new airport parking product clearly establishes Superbreak as a comprehensive supplier of airport add-ons, including hotels, parking, lounges, meet and greet, plus rail travel only, although our overall offering is sure to get even stronger going forward. Our dynamic pricing systems, backed by price guarantees, ensure really competitive prices. Our family room availability, our leaflets and guides for agents, our call centre service and our range of four night parking inclusive options help to positively differentiate us in this market”.

For more information or to book call Superbreak Mini-Holidays on 0871 221 4444 or visit

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