Superbreak Mini-Holidays Launches First Edition 2008/9 Luxury Hotel Collection 17 March 2008
Superbreak Mini-Holidays has launched its first edition Luxury Hotel Collection brochure covering stays up to 30 April 2009 with 24 new hotels, new rail deals, new family properties, more spa hotels and the biggest selection of Orient Express trips to date. Offering agents the only rackable brochure dedicated specifically to luxury UK hotel breaks, this top end programme of 267 hotels in 147 locations is ideal for special occasion customers and the operator wants agents to take advantage of the countless trade up opportunities that the brochure offers. Over 200 of the hotels featured offer commissionable and pre-bookable room upgrades to suites and four poster rooms etc.
24 new hotels have been added to the programme, including some high profile properties such as:
- Four star Radisson Edwardian New Providence Wharf, London. Located in Canary Wharf, the hotel offers views of the River Thames and the city of London. Priced from £54.50pppn on a b/b basis.
- Five star Sofitel London Heathrow. This is brand new hotel adjoins Terminal 5 and has all the major transport links right at the front door. Its five towering steel and glass atria make it instantly recognisable. Prices from £89pppn on a b/b basis.
- Four star Fowey Hotel in Cornwall is a hidden treasure in an idyllic setting in the town of Fowey. Prices from £65pppn on a b/b basis.
- Four star Barcelo Walton Hall in Stratford-upon-Avon was once a stately home with parts dating back to the 1500s but has now been carefully restored. Prices from £64.50pppn on a b/b basis.
Other luxurious treats on offer for agents to increase revenue include things such as first class rail travel. A new rail deal has been added through First Great Western making first class rail inclusive breaks to and from the South West and South Wales even better value. For example, Bristol or Cheltenham to and from London now costs just £49 first class return. Plymouth or Cardiff to and from London costs from just £ £59 first class return. These are in addition to excellent first class promotional fares continuing around the rest of the country on the East Coast line with National Express, the West Coast line with Virgin Trains and for Central England with East Midlands Trains.
Orient Express trips always sell strongly through this programme and this year the operator is featuring more than ever before. 187 different day excursions are available with prices from £170 per person and there is also the option to add hotel overnights.
For families, extra focus has been given this year with the introduction of five Luxury Family Hotels from Von Essen Hotels. These hotels are now specifically branded to attract families and prices start from £180 per night, per family of four on a half board basis at The Elms Hotel in Abberley, Worcestershire.
Spa also features strongly with five new spa hotels available that offer packages combining overnight accommodation and spa treatments bringing the total now offered to 18. For example new four star Regency Park Hotel, Newbury costs from £145 per person including one night’s b/b accommodation, breakfast and a facial and back massage.
Ideal for the luxury market, the new brochure features a range of creative London packages including tours, events and concerts all with an upmarket feel. For example, combine an overnight at the four star City Inn Westminster with a guided tour of Shakespeare’s Globe Theatre and Exhibition plus a seated ticket to a performance for just £130pp.
Ian Mounser, sales director at Superbreak Mini-Holidays comments “We continue to see sales growth from the top end of the market, with discerning customers still demanding genuine quality or something a little different. Our UK Luxury Hotel Collection is ideal for agents’ customers celebrating a special occasion and now delivers average commissions for agents in excess of £60 per booking.”
An overbranded version for Thomas Cook is also being produced.
For more information and bookings call The Luxury Hotel Collection from Superbreak Mini-Holidays on 0871 221 1199 or log on to www.superbreak.com/agents