Superbreak Bring Together Cities And Beach Resorts In New Overseas Accommodation Only Brochure22 October 2007
Superbreak has launched its new 2008 overseas accommodation only programme bringing together its beach and cities product into one brochure for the first time. A range of new destinations have been added including India, Northern Spain, Vietnam, Kenya and many more. Furthermore, existing areas have been extended with a range of new properties - over 2000 hotels and apartments are brochured, featuring stays up to October 2008. The brochure covers a cross section of what the operator has on offer with a further 2800 properties currently featured online at www.superbreak.com/agents, bringing the full range to almost 5000 in 400 worldwide destinations.
Ian Mounser, sales director at Superbreak comments “We have combined our two smaller brochures into one to reinforce how comprehensive our programme is as Superbreak is now seen as a significant supplier of overseas accommodation both in beach resorts and cities. Agents have been suggesting that we bring out a single brochure as a one-stop-shop representing the full range of our overseas hotels and apartments. This is exactly what we have done with a strong emphasis on developing our key cities and long haul product.”
In the last 12 months, Superbreak has grown its overseas programme by 75% - going from 2750 properties to 4800. The operator expects agents to book over 100,000 customers through this programme in 2007.
New destinations and areas include:
MIDDLE EAST - Bahrain, Oman, Qatar and Jordan have all been added as the area continues to grow in popularity following the success of Dubai. In total 15 properties are available and prices start from £26.50pppn b/b at the four star Imperial Palace Hotel in Amman, Jordan.
INDIA - Goa and Kerala are now featured due to the ease of access from the UK with many charter flights direct into Goa and Trivandrum (Kerala) during the winter season. Prices lead in at £14.75pppn at the two star Ticlo Beach hotel in Calangute, North Goa.
NORTHERN SPAIN - The popular Spanish cities of Santander and San Sebastian are new, opening up more of Northern Spain to the accommodation only market. Prices are from £39.25pppn b/b at the four star Vincci Puertochico hotel in Santander.
FAR EAST - Indonesia and Vietnam have been added with a range of destinations resort location. Prices are from £14.50pppn b/b at the four star Bali Rani Hotel in the popular resort of Kuta in Bali.
USA - California, New England and Miami are all featured for the first time alongside existing American cities. Prices are from £21pppn room only at the two star Clay Hotel in Miami.
KENYA - This popular African destination is now available and is a more unusual choice for accommodation only, already creating much interest. Prices are from £21.50pppn b/b at the three star Kenya Bay Beach hotel in Mombasa.
Dubai - Superbreak now offers over 50 properties in Dubai including the renowned Jumeriah Group, thereby responding to an exciting three years of expansion ahead in the city including Universal Studios Dubailand opening in 2010.
Many destinations have seen their product expanded including: Hamburg, Munich and Berlin in Germany; Florida, Boston, Chicago and San Francisco in America; the Greek Islands and the Neapolitan Riviera and Italian Lakes in Italy.
Paris - a whole double page is now dedicated to attractions and excursion in Paris that agents can pre-book
25% of beach properties are apartments and overall, 15% of the overseas programme is now self-catering reflecting increased demand in this area.
Brochures will be with agents from 18 October onwards and 600,000 copies are being produced for agent distribution.
For more information and bookings call Superbreak on 0871 221 2828 or visit www.superbreak.com/agents