We currently have over 150 members of staff working for us. From the sales team who work closely with Travel Agents to the Contracts team that secure our fantastic hotels and offers, the call centre team who are on hand to advise customers with their booking or the web team who help make it all work there are plenty of career opportunities within SuperBreak.

Current Jobs

Online Conversion Executive

Date Posted: 19/02/16
Closing Date: 30/04/16
Based: York

The SuperBreak Marketing & Ecommerce department is currently recruiting for an Online Conversion Executive


An enthusiastic individual with a genuine passion for the internet and travel is required to join the Marketing & E-Commerce team. The role is perfect for someone who wishes to pursue a career in Online Marketing. We are looking for a highly analytical candidate, who enjoys working with data with a goal of improving the online customer journey for our users to turn more browsers into bookers.


The role is a key part of the online marketing team supporting all key marketing channels in terms of improving the conversion rate and revenue growth of the website.


You will learn:

  • How to track and monitor our visitors using Google Analytics and other digital tools
  • How to improve customer journeys through A/B testing



Key tasks and responsibilities:

  • Work on the A/B testing programme in conjunction with the Head of E-Commerce with a view to maximising all performance KPI’s (listed further below)
  • Work on insights from Google Analytics and other data sources to drive appropriate actions and learnings
  • Develop and propose ideas to deliver improvement to our website with the aim of consistently enhancing customer experience and online sales conversion rates
  • Conduct regular testing and drive the delivery and implementation of winning tests
  • Review competitor activity and benchmark our activity against the marketplace, proposing new approaches based on findings
  • Ensure the customer is always at the heart of online experiences within the Superbreak portfolio of websites, on PC, tablets and mobile devices
  • Be a pioneer for new and emerging technologies such as personalisation, knowing which ones to support in expanding Superbreak's online reach
  • When required assist with remote and in-house usability testing to improve site usability and functionality



Skills required:

  • Good organisational skills and time management skills to ensure that work is managed effectively
  • Numerate, analytical and reporting skills
  • Accuracy and attention to detail
  • Campaign management skills
  • Communication skills (verbal and written)
  • Innovative and creative thinking – searching for challenges and seeing opportunities
  • Strong research skills
  • IT literate (including Microsoft Office and Access)



Stakeholder Tasks:

  • Work closely with the external conversion rate optimisation agency to drive the A/B testing programme forward
  • Work closely with Design, Development and the Business Transformation Programme team (BTP) to deliver conversion led and business projects in a timely, accurate and customer-focused manner
  • Work alongside our customer acquisition team to understand and optimise the impact that different marketing channels have on the website to improve trading



Performance KPI's:

  • Site-wide conversion rate improvement
  • Conversion rate improvement by marketing channel
  • Conversion rate improvement by device
To apply, please send a current CV with a covering letter to

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Book online or call

  • UK Call Centre open 8am-10pm GMT, 7 days a week
  • 01904 717 362
  • For Groups of 5 rooms or 10+ adults call 01904 420 454
  • (calls charged at standard rates)

Why book with us?

  • Prices include all taxes
  • No credit card fees
  • No booking fees
  • Established for over 30 years
  • Winner of the Best UK Operator 2016 - Globe Travel

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Hotel Code

Eboracum Way
Artemis House
North Yorkshire
YO31 7RE

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